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MESSRING Founds Subsidiary in China
100% MESSRING Subsidiary Founded in Chongqing / Premium Local Services
and Calibration of Sensoring and Data Logging Systems
Munich, October 21, 2014: MESSRING, the leading manufacturer of crash-test
facilities and their components, is expanding into East Asia, having founded MESSRING China in the city of Chongqing. In response to the high demand in
China, the company based in Krailling near Munich has founded its first subsidiary. In the past ten years alone, MESSRING has planned and executed
ten large-scale crash-test facilities in China - more than any other company in the world.
Dierk Arp, CEO of MESSRING, is expecting major benefits from the new subsidiary. “I’m glad that we’ve finally
taken this step and now have our own subsidiary in China. Alongside Europe, China is our largest market and we
have high hopes for the new site. We now have the ability to offer our Chinese customers an exceptional service
portfolio and can also react more quickly to new customer demands. By setting up a large-scale replacement
parts warehouse for our products in Chongqing, we can also eliminate time-consuming transport from Germany to our customers.”
The responsibilities of Chongqing MESSRING Trading Co. LTD primarily include services for MESSRING built crash
-test facilities, upgrades as well as calibration of M=BUS data logging systems and sensors. Like all measurement
instruments, when used regularly this hardware has to be tested periodically and recalibrated to ensure precision
. The same applies to the system technology that MESSRING has installed in cutting-edge testing facilities all over
China, as precision is everything when it comes to automotive testing. Large-scale crash-test facilities up to 300
meters in length, such as the recently opened state institute CAERI (also in Chongqing), have to be able to test
cars with maximum precision in order to provide valid measurement data. After several hundred crash tests, the
system needs to operate with the same level of precision as it did during the first test. The trained MESSRING
engineers at the new subsidiary can now promptly respond to and solve issues that arise at basically every Chinese facility.
The CEO of the new Chinese subsidiary, Guang Zhu, already has over ten years of experience in the vehicle
safety industry as well as extensive experience working with MESSRING. He has been appointed Head of the
MESSRING offices in China. “Since the subsidiary was founded, we’ve been working on offering our customers
in Asia premium support and a wide range of services. Thanks to MESSRING China, I’m confident that we have a
major advantage particularly when it comes to retrofitting and updating existing systems. In fact, our cutting-edge
M=LIGHT LED floodlight system is ideal for retrofitting older crash-test facilities,” explains Guang Zhu.
The offices of MESSRING China Limited, which was established as a wholly foreign-owned enterprise (WFOE),
are located on Jinyu Avenue in the Beibu District of Chongqing, a city with a population of 4.3 million (inner city).
When it came to choosing the new site, a central location was essential, particularly as the goal was to provide
high quality services locally and build a replacement parts warehouse that quickly satisfies the clients’ needs.
Press Photos (Copyright Messring)
MESSRING CEO Dierk Arp and CEO of MESSRING China Guang Zhu
https://www.flickr.com/photos/waechterwaechter/15404752210/sizes/l
The new dummy calibration in China:
https://www.flickr.com/photos/waechterwaechter/14970211673/sizes/l
A Indummy data logger made by MESSRING
https://www.flickr.com/photos/waechterwaechter/10458488516/sizes/l
MESSRING CHINA
Chongqing MESSRING Trading Co., LTD
No 68, Block 3, 14–13/14–14
Jinyu Avenue, Beibu District
401122 Chongqing
China
www.messring.cn
TEL: +86-23-6308-0664
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